Ro, also known as ro.co, Rory, and roman (“Ro”) is one of the oldest and most successful online telehealth and pharmacy start-ups in the United States. Ro offers its users the option of filling out health questionnaires, scheduling telehealth visits, and purchasing medications for direct home delivery using its website, https://ro.co/.
However, Ro may be violating the privacy rights of its members by collecting, tracking, and sharing sensitive personal information, including health data such as health conditions, answers to health questionnaires, and price, name, and dosage of medications ordered, with third parties without their members’ knowledge or consent via third party software embedded in the code of its webpages. If you are a Ro member and you researched health conditions and treatments, answered health questionnaires, ordered medications, or scheduled telehealth visits on Ro’s website, https://ro.co/, you may qualify for a claim under state privacy laws of up to $5,000. The claim alleges that Ro members who logged in and used the services available on Ro’s website had their sensitive personal and medical data shared with third-party advertisers like Facebook and TikTok without their knowledge or consent. The claim alleges further that Ro failed to comply with its members’ reasonable expectations of privacy concerning their sensitive medical information.
Labaton is pursuing arbitration claims against Ro for violating the federal and state data privacy and medical information privacy laws, which award damages of up to $5,000, as well as additional state consumer protection laws.